BOUNTIFUL, Utah – ARIIX—THE Opportunity Company™ is excited to announce that their revolutionary skincare brand, Jouvé, has received the internationally recognized Leaping Bunny certification for cruelty-free products not tested on animals.
Since 1996, the Coalition for Consumer Information on Cosmetics (CCIC) has been connecting compassionate consumers with cruelty-free companies through the Leaping Bunny Program. This program offers the most up-to-date list of organizations that have committed to not conducting testing on animals throughout manufacturing processes, from ingredients to finished products. The Leaping Bunny Logo is consistently ranked as the cruelty-free logo that can be trusted the most by third-party companies.
“This is a very important issue,” says Deanna Latson, ARIIX Chief Product Officer and Founder. “Product testing using animals has never been a part of our process and it never will be. As part of Jouvé’s clean commitment, we promise not to include harmful ingredients or conduct risky manufacturing practices that would endanger the health of humans or animals. This symbol lets the world know of that dedication.”
The Leaping Bunny Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company’s ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of testing on animals. All Leaping Bunny companies must be open to independent audits and commitments are renewed on an annual basis.
The CCIC is made up of the following organizations: American Anti-Vivisection Society, Animal Alliance of Canada, Beauty Without Cruelty, USA, Doris Day Animal League, Humane Society of Canada, Humane Society of the United States, Massachusetts Society for the Prevention of Cruelty to Animals, National Anti-Vivisection Society, and New England Anti-Vivisection Society. CCIC’s international partner is the European Coalition to End Animal Experiments. For more information, visit www.leapingbunny.org.
About Leaping Bunny & the CCIC
Since 1996, the Coalition for Consumer Information on Cosmetics has been connecting compassionate consumers with cruelty-free companies. Today, the CCIC promotes a single comprehensive Standard and an internationally recognized Leaping Bunny Logo, certifying companies as cruelty-free to help make shopping compassionately as simple as possible. The CCIC is made up of the following organizations: American Anti-Vivisection Society; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; Humane Society of Canada; The Humane Society of the United States; and the New England Anti-Vivisection Society. CCIC’s international partner is the European Coalition to End Animal Experiments.